Job Description
At Curio Wellness, we empower people to thrive by adapting plant nature to human nature. We encourage our employees to Be Bold, by challenging the status quo & pushing boundaries, Be Exceptional, by delivering top-quality results & raising the bar, and Be Well, by prioritizing health & happiness, and make a positive impact.
The Digital Marketing Manager will develop and execute comprehensive digital marketing strategies for the Curio Wellness brand and our retail dispensaries in Maryland and Missouri. This role will build brand awareness, engage consumers, convey our product narratives and drive traffic to our dispensary locations.
The role oversees all CRM for the Curio Wellness brand and our retail dispensaries and will develop strategies and tactics to leverage our audiences in innovative and compelling ways. The objective of this role is to build and engage the Curio and retail audiences, grow product market share, drive traffic, and generate demand to achieve the company’s revenue goals.
The Digital Marketing Manager will lead the optimization and growth of our owned digital channels, including email, website, app, and will collaborate with the Social Media Manager on organic social channels.
KEY RESPONSIBILITIES:
- Develop and implement digital marketing strategies aligned with our brand positioning and business objectives
- Manage all digital marketing channels, including website, email, SMS, and digital advertising
- Create compelling content tailored to different platforms while ensuring compliance with state cannabis marketing regulations
- Build powerful customer acquisition activities to grow the size of our addressable ecosystem
- Oversee SEO/SEM strategies to improve website visibility and drive organic traffic
- Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events
- Build scalable processes for digital customer communications to create leverage as we grow our footprint
- Analyze campaign performance and provide actionable insights to optimize marketing efforts
- Collaborate with the retail operations team and retail Marketing Managers to align marketing initiatives with local market needs
- Manage relationships with marketing vendors, agencies, and technology partners
- Manage and optimize our presence on key cannabis platforms, Leafly, Weedmaps, and Jane.
- Stay informed about cannabis marketing regulations in the states where we operate
- Develop and manage digital marketing budgets to maximize ROI
- Map out email strategy and measure performance, making strategic recommendations for improved engagement
- Develop and execute digital growth strategies such as display ads, targeted programmatic campaigns, and co-marketing executions with 3rd party dispensaries
- Lead, develop, and execute original, channel-specific content strategy across our owned and paid media
- Monitor digital media trends, tactics, and tools to provide recommendations that help maintain brand relevancy and industry leadership.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- 5+ years working experience as Digital Marketing Manager in B2C cannabis, CPG or retail environments
- Strong working knowledge of CRM tools such as Alpine, Klavio or similar
- Proven ability to develop strategic recommendations and present to leadership
- Experience in identifying and deploying to target audiences and devising effective campaigns
- The ideal candidate will embrace a mindset of Extreme Ownership, taking full responsibility for their contributions and driving positive outcomes.
- Excellent understanding of the full digital marketing mix
- Specific experience in email marketing strategies, evaluating and optimizing performance
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Ability to change priorities quickly and effectively
- Flexible mindset and desire to jump in where needed
- Deep knowledge of the latest trends and digital marketing best practices
- Cannabis industry experience strongly preferred
Education and Experience:
Degree in marketing or a related field
Please note: This position involves working with plant material, which may include exposure to pollen, allergens, and other plant-related substances.
We recommend that applicants with known plant allergies or sensitivities consult with a healthcare professional before applying for this position.
Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Must be 21 years old.
Maryland: As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which includes providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.
Missouri: As a condition of employment, all Curio Wellness employees must comply with the State of Missouri requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.
Job Tags
Full time, Work experience placement, Local area, Flexible hours